Believe it or not there are MANY practices throughout NorthAmerica who are still scared to take the leap into new technology. For those ofyou who have embraced it, you need not read any further. For those of you whoare still riding your horse to work, please continue’ 

If you do not use the internet in youroffice we’re going to assume you fall into one of the following 2 categories: 

  1. You’re close to retirement and don’tsee the need to change the way your practice runs its day to day operations.
  2. You’ve been working so hard in your practicethat you’re lost in time. 

Well, if you fall into category 2, wesuggest that you sit down cause this is going to come as a shock to you. Tomake life easier we have broken down some very simple yet important reasons whyit’s essential that your practice have the internet. 

1. These days, if a company or anorganization doesn’t have a website, it doesn’t exist. Almost all business searchesare done online. How can potential new patients find you? The more informationand services your practice provides online, the more professional and currentit appears to new and existing patients. 

2. The internet operates 24 hours/day,7 days/week: The fact that the Internet is operational at all times makes it the mostefficient business machine to date. It’s like having someone there to answerquestions all the time’but cheaper. 

3. Reduce phone usage: By having basic information and somefrequently asked questions posted on your website, you can greatly reduce the frustrationand time your staff spends answering the phone. 

4. Reduce postage, and phone costs: Almost everyone has an email addressthese days. Using email will allow you to send all your information to thepeople who need it with little to no cost. By switching to email you reduce time spent on openingletters and sealing letters, as well as paying for stamps and playing phone tag. Your patients will also appreciate the convenience of an email, rather than a disturbing phone call. 

5. Save On Printing Costs: Spending money on brochures andpamphlets is always a good way to advertise and market your practice. We’re notsaying to stop creating them altogether, we’re just saying that you can limitthe amount spent by providing your website with all the necessary information. Thensimply direct your patients there.

6. Online Appointments For Doctors: Once you have a website up, the best way to book more patients is to invest in patient scheduling software. It’s more convenient for your current clients, and you’ll be able to easily attract new patients who have discovered you through Google, Yelp, Facebook, or Twitter.